博科尼形象推广海报 Poster Design Explanation

Poster Design Explanation

The poster stresses the main impression for propaganda by overlying technique. The whole design inspiration is reflected in the diamond sign and the “horse”, as a spirit totem, of the company. The horse model is composed of hundreds of combination of points, lines, and surfaces. The visual combination of three-dimension graph and flat sharply increases the sense of space and movement and spread , in a characteristic way ,the cultural idea of the company : infinite originality , infinite vitality and being the leader of china creative and vibrant brands.

Description: 本海报用叠加传达的手法强调宣传的主体印象，整体设计灵感均延展于公司标志的菱形与公司的精神图腾“马“；主题的奔马造型，由百余个点、线、面组合构成的菱形造型而成；三维与平面的视觉结合，令空间感与动感急剧增强，以极具个性的姿态宣扬着公司的文化理念：创意无限、活力无限，中国品牌创活的领先者。