博科尼形象推广海报 Poster Design Explanation

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Poster Design Explanation

The poster stresses the main impression for propaganda by overlying technique. The whole design inspiration is reflected in the diamond sign and the “horse”, as a spirit totem, of the company. The horse model is composed of hundreds of combination of points, lines, and surfaces. The visual combination of three-dimension graph and flat sharply increases the sense of space and movement and spread , in a characteristic way ,the cultural idea of the company : infinite originality , infinite vitality and being the leader of china creative and vibrant brands.

Description: 本海报用叠加传达的手法强调宣传的主体印象,整体设计灵感均延展于公司标志的菱形与公司的精神图腾“马“;主题的奔马造型,由百余个点、线、面组合构成的菱形造型而成;三维与平面的视觉结合,令空间感与动感急剧增强,以极具个性的姿态宣扬着公司的文化理念:创意无限、活力无限,中国品牌创活的领先者。