ATG瑞典马彩赌博公司VI设计

ATG is the main provider of horse betting in Sweden with two million Swedes betting on horses every year. However, ATG is more than a betting company. It also plays a big role in the trotting society and is heavily involved in everything from horse owners to races and events on tracks all over Sweden. ATG is one of Sweden’s most recognised brands, as the ATG sign is featured on over 2000 local shops across the country.

ATG是主要提供投注在瑞典马二百万瑞典博彩每年的马。然而，ATG不仅仅是一个赌博公司。它也起着很大的作用，小跑着社会和积极参与由马主赛和瑞典所有跟踪事件的一切。ATG是瑞典最知名的品牌，为ATG的标志是出现在当地的商店在全国超过2000。

Bold was asked to create a new visual identity that reflects the pace and strength that ATG stands for today – the combination of live sport and live gaming. The identity should keep together the broad world of ATG, including tracks, resellers, websites, digital betting stations, communication, new identies for all events, TV-productions etc. Recognition was important, because of the history of the logotype as well as the gradual pace of implementation. The aim was also to lift forward and clarify the main products – games such as V75, V86 and V65.

大胆的被要求创建一个新的视觉形象，反映了ATG代表今天–活运动和生活的游戏结合的步伐和强度。身份应该保持在一起的ATG，广阔的世界包括轨道，经销商，网站，数字投注站，通信，所有事件的新的恒等式，电视制作等的识别是非常重要的，因为该标识的历史以及实施渐进的步伐。目的是提升提出了明确的主要产品–游戏如V75，V86和V65。

The entire new identity is built around pace and movement. The new logotype has kept the colours but more pace and modernity has been added through the new horse icon and updated shape. The new pattern was created inspired by the pace of horses in a race, while the typography gives a sporty look with its leaning shape and the combination of sharp and rounded forms. The main products – V75, V86,V65 and V4 – have become their own strong brands, with their own logotypes and colours.

整个新的身份是建立在速度和运动。新标识保留了颜色但更快的速度和更多的现代性已通过新坐骑图标和更新的形状。新模式的创建灵感来自马的比赛中，虽然字体给运动型外观与倾斜的形状和尖圆形的组合形式。主要产品- V75，V86，V65和V4已经成为自己的强势品牌，有自己的标志和颜色。

ATG logotype and product family