Musée de la civilisation du Québec魁北克的文明博物馆设计

 

In light of its 25th anniversary in 2013, Musée de la Civilisation de Québec (MCQ) wished to review its brand identity and that of its museum network, which includes Musée de l’Amérique francophone, Musée de la place Royale, Maison historique Chevalier, and Centre national de conservation et d’études des collections.

It was necessary to develop a brand platform that allows the five sites to speak with one voice but also individually, that preserves the roots of their respective identities, and that reflects the distinctive cultural mission they share of showcasing the common elements of the human experience through collections and innovative exhibitions and educational activities.

A simplified, vibrant, vivid, and unifying visual identity was designed based on MCQ’s initial logo and also includes a color code for each network site. This identity applies to stationery, indoor and outdoor signage, and printed material (media kits, newspaper ads, and posters). The flexibility of the new brand platform ensures it can also be used for advertising.

在其第二十五周年轻2013，亩ée de la文明的区éBEC（MCQ）希望审查其品牌形象和它的博物馆网络，其中包括亩ée de我érique法语，亩ée de皇家广场，美美historique骑士和中心，国家保护等D’的观点éDES收藏。

有必要制定一个品牌的平台，允许五的网站，用一个声音说话，但也单独，保留各自的身份的根，这反映了独特的文化使命，他们分享展示通过集合和创新的展览和教育活动的人类经验的共同要素。

一个简化的，充满活力的，生动的，统一的视觉识别是基于McQ的初始标识，包括每个网站的颜色代码设计。这个身份申请文具，室内和室外的标志，和印刷材料（媒体套件，报纸广告，海报）。新的品牌平台的灵活性使得它也可以用于广告。