Telefilm Canada加拿大电视台品牌口号 “SEE BIG” ”见大”设计

Telefilm Canada selected lg2boutique to develop the brand image for the graphic platform used abroad by Canadian delegations everywhere around the world. The goal was to unify the promotional image for Canadian talent put forward at festivals and international-level events.

The design was inspired from the country’s distinctive geography, putting the focus on the immensity of Canadian talent which is equalled only by the breadth of the country. In a reference that links the size of the country and the depth of talent the brand slogan “SEE BIG” was developed and will be the common thread of all the adaptations for visual identities. The colour palate was centred on red, a natural and symbolic choice for Canada. The typography was conceived using the existing Telefilm Canada logo for greater visual unity. It’s a complete visual language that puts the focus on the organization’s roots.

The concept is available in brochures that present Canadian offerings, in printed publicity, on formal invitations, on various promotional objects, on the Web and at delegation kiosks. Throughout the year the new image travels the major festival circuit such as the Cannes Festival, the Canadian Front, the Berlinale, the Sundance Film Festival and the Toronto International Film Festival.

加拿大电视选lg2boutique发展品牌形象为图形平台采用国外的加拿大代表团在世界的任何地方。我们的目标是统一形象宣传加拿大人才放在节日和国际级别的赛事了。

设计灵感来自中国独特的地理环境，把焦点放在加拿大的人才是等于只有博大的国家大。在参考链接国家的大小和深度的人才品牌口号”见大”的开发，并将所有的视觉身份适应普通螺纹。颜色以红酒，加拿大的自然的和象征性的选择。印刷术是利用现有的加拿大电视的视觉更统一的标志。它是一个完整的视觉语言，注重组织的根。

这个概念在小册子，目前加拿大祭是可用的，在印制的宣传，在正式的邀请函，在各种促销对象，在网上和在代表团亭。全年新形象传播的主要节电路如戛纳电影节，电影节加拿大前，，圣丹斯电影节和多伦多国际电影节。