PIKSELI企业VI设计

ASSIGNMENT

Pikseli is an office building in Vallila, a central-northern district of Helsinki. The building has always had a strong digital profile, being originally built in the 80’s by Digita Oy, a pioneer in wireless and digital solutions in Finland. Werklig was given the task to design a visual identity for the building to attract new tenants from the field of digital companies.
SOLUTION

Seeking inspiration from the digital theme we concentrated on a “smallest” possible unit, the pixel (“pikseli” in finnish). And instead of going for the most obvious, pixelated images and patterns, we scaled the pixel up and turned it to the main element of our design. Every application of the identyty is based on one single pixel. And when going big, we went BIG. The square floor signs measure 1,6 meters per side and the facade of the building was decorated by the nation’s largest QR code directing passers-by to the website.

The colour scheme was designed to partially fit the visual identity of Digita, presently occupying three of the eight floors of the building. The amount of colours was chosen according to the amount of floors in the building, and each floor was given it’s own colour. This is visible throughout the signage system.

 

分配
pikseli是Vallila办公楼，赫尔辛基中心区北。建筑一直有一个强烈的数字波形，最初建于80年代由Digita公司Oy公司，芬兰无线通信和数字解决方案的先驱。werklig任务是为吸引从数字企业领域的新租户建立视觉识别设计。

寻求灵感来自数字主题我们集中于一个“小”的可能的单元，该像素（“pikseli“芬兰）。并不是最明显的，像素化图像和图案，我们攀登像素起来并把它我们设计的主要元素。在识别每个应用程序都是基于一个像素。当要大的，我们去大。方形地板标志测量1米每侧与建筑立面是由全国最大的QR码指挥路人网站装饰。
颜色方案的设计，部分适合数字视觉识别，目前占三，建筑的八层。颜色的数量是根据在楼层的数量和选择，每层被赋予它自己的颜色。这是可见整个导视系统。
解决方案